如何打造成功的MEME？

欧易(OKX)

用戶喜愛的交易所

立即注冊立即下载

币安(Binance)

已有账号登陆后会弹出下载

立即注冊立即下载

原作者：1912212.eth

原始来源：前瞻新闻

MEME 币又开始跳舞了。

昨天，PEPE、BONK、FLOKI等币价均大幅上涨，WIF甚至创下历史新高。

熟悉的 MEME 名言又来了？

购买 MEME 是一项技术工作，但是如何构建一个成功的 MEME 项目呢？

在回答如何创建MEME之前，我们不妨先问一个问题：为什么MEME很重要？

MEME中文名为“模因”。

在meme币的世界里，我们不讲基本面，忘记总市值和FDV，放弃主流VC谈论的高级词汇。

这是普通玩家的天堂。

在这里，娱乐精神至上，小赵玩老虎机，小明玩A股，小王玩球鞋，小张玩美股，小陈玩主流币，此时此刻，我们玩MEME，也许我们有机会赢得大奖。

从而拥有更美好的未来。

正是由于这个原因，MEME 在金融市场，尤其是加密货币行业持续蓬勃发展。

去中心化、社区、反VC、反传统、公平创业、草根等等，这些Web3词汇自然是专门为MEME玩家准备的。

过去几年，出现了狗狗币、BONK、PEPE、SHIB等更多知名MEME币。

每一个成功的MEME，都不是随随便便就能轻易出圈的。

那么，回到主题，我们如何创造一个成功的MEME？

总量要大，单价要低。

MEME不同于公链、L2或DeFi等，后者的发行量往往在10亿到100亿，而MEME的总量以数百万亿计算。

我们以市值排名前150的MEME为例，统计如下图所示。

（数据截至2024年2月23日）

之所以如此大的总量，是为了捕捉玩家对于MEME炒作的心理预期。

聪明的项目方不会让MEME代币一上线就值几块钱。

聪明的项目方会利用低价策略来吸引高风险玩家，留住资金不多的小散户。

我们一定要把单价压低，让玩家购买的时候看到量大。

只有用少量产生大效果，玩家才会更愿意持有。

还有一点很重要，就是为了方便“清零”行动。

不仅在交易中，“归零”代表着相当强的看涨指标。

作为项目社区，也更容易点燃社区情绪 FOMO 并快速传播。

牛市期间，暴富的故事往往传播得最快、最广泛，而MEME一旦入驻，就会迎来大胆资金的疯狂涌入。

设计流行文化符号

The brand images of many well-known global brands are often related to universal mascots. For example, Ferrari's logo is a horse, Lamborghini's logo is a cow, and QQ's logo is a penguin. These globally accepted animal images and logos are vivid, easy to remember and easy to understand, providing huge advantages for widespread brand communication.

If we want to build a successful MEME coin, of course we also need to learn from experience. The mascots of Dogecoin, SHIB and BONK are all dogs, and the specific breed is the Shiba Inu. These animals are based on pop culture, and pictures of their expressions have been widely circulated. In addition, Dogecoin’s tipping culture once made it a very popular tipping token in the United States.

As the oldest MEME coin, Dogecoin has been repeatedly tempered in multiple bull and bear cycles and is still writing legends.

Looking back at the latest PEPE released last year, it was unique in choosing a frog that is widely loved in the Western community as its mascot. Its image is relatively unique, and its large eyes and green skin design make it highly recognizable.

Not only that, the frog has been derived from various emoticons, with a changeable temperament, expressing happiness, anger, surprise and other emotions. Some crypto KOLs also occasionally use the frog picture to reply to comments, which also brings a lot of popularity to its spread.

Therefore, if we are good at using well-known pop culture or mascots, it will play a considerable role in creating MEME.

We see that MEME coin did not attract the attention and likes of celebrities as soon as it was born. Dogecoin has only become popular with Musk in recent years due to its cute and interesting symbols and reward culture.

Musk has hundreds of millions of fans in the Twitter community. His huge exposure, as well as favorable factors such as micro-payment rewards on the X platform, have brought him a lot of popularity.

In 2023, the Twitter logo was even replaced by Musk with the Dogecoin avatar, which lasted for three full days. Previously, Musk once proclaimed himself CEO of Dogecoin and posted about Dogecoin’s payment methods and comments on the Twitter community.

Every mention of Musk’s tweets, or even the association of his companies with Dogecoin, injects a lot of attention into Dogecoin.

Putting aside the rare opportunity of a great spokesperson, it is also a good choice to choose to take advantage of the celebrity effect.

SHIB, which took off in the last cycle, is now mediocre, but it chose a smart way at the beginning. First, he left a message in Musk's comment area, which successfully caused Musk to post a question and attract attention.

Later, half of the tokens were transferred to Vitalik. At that time, when the global epidemic was raging, Vitalik chose to donate the tokens to Indian charities, which caused a lot of popularity, so that many people in India began to understand SHIB. After this incident, quite a few MEMEs imitated and transferred coins to Vitalik, but the effect was far less than that of SHIB.

It is worth mentioning that even MEME coin’s Solana ecological protocol nuts will choose to read Musk’s text comments. Whenever Musk comments on nuts (strange), the price of nuts will skyrocket.

Another influential endorser is Solana co-founder toly. SILLY has successfully attracted toly with its cute, fun and silly look. Even at Solana Breakpoint2023, she appeared on the podium wearing a dragon-like costume, which once caused a "silly dragon trend".

Gather more "community consensus"

The increase in cryptocurrency prices is closely related to attention. The more attention there is, the more the audience knows, and the more people will buy, thus pushing the currency price upward.

If we want to create a successful MEME, of course we must understand its essence. It is different from other utility or governance tokens. It completely abandons the old sayings such as narrative and staking, and openly admits that its tokens are "useless". In this case, the value of the token depends entirely on "community consensus."

Community and decentralization are the most fundamental things in the crypto community. This also means that its viral spread requires community resonance and "spontaneity", but does not require deliberate marketing.

Of course, when popularity declines, some marketing is still necessary.

The "Doge-1" lunar mission funded by DOGE has also caused its token prices to continue to rise. In addition to having high online traffic, SHIB and Dogecoin are also remarkable in their offline integration. Some theaters, supermarkets, and brands accept its payment, such as luxury goods Gucci, the largest U.S. operator AMC, U.S. video game and entertainment software retail giant GameStop, etc., which undoubtedly adds luster to their own brand exposure.

As a MEME coin, it is not about spending money and doing nothing. You can have a lot of community support by posting pictures on Twitter frequently. Although BONK is not as diligent as its predecessors in offline brand expansion cooperation, it is also remarkable in the interaction of Solana ecological products, such as combining with other DeFi products, adding liquidity, staking tokens, etc.

PEPE will publish interesting pictures and even emoticons, comics and other works in the community. Additionally, the frog emoji was promoted through the creation of a PEPE-sponsored art competition.

Whether online or offline, whether through celebrity halo or hot events, only by gathering more "community consensus" can the MEME currency price have enough fuel to take off.

Try to choose the mainstream public chains with the most funds and users (Ethereum and Solana)

Judging from the existing MEME, most MEME projects are on popular public chains, such as Dogecoin, SHIB and PEPE on Ethereum. With the rise of the upstart public chain SOL, BONK, WIF and SILLY have also become famous.

Due to various reasons, other public chains currently do not have particularly successful MEMEs. The public chain is like a reservoir. Where there is more wealth and users, more funds can flow into MEME. In addition, since MEME-type assets largely rely on the "spillover" of active funds on the chain, relatively early public chains, or except for the top few public chains, almost no MEME-type assets can survive. space.

Take the previous MEME currency FUD on Sui as an example. Although FUD was noticed by Sui official Twitter at the beginning of its launch, and its image also chose a dog image with a very high "fault tolerance rate", even though Sui's currency price performed well and TVL continued to hit new highs Against the background of the epidemic, FUD did not achieve the "expected" results, and the currency price continued to fall. In fact, no MEME token in the Sui ecosystem has successfully "broken the circle" so far.

When we turn our attention to L2, we suddenly find that MEME is also very few. The earlier Airdoge gained a certain popularity with its large-scale airdrops, and then disappeared. Other L2s have not yet emerged with high-profile MEMEs.

If the project team airdrops, releases the main network, and announces the key event nodes of the token model, if it is arranged properly, it may gain a lot of attention.

Make good use of airdrops

热点：MEME 打造