时间：2024-01-30|浏览：251
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The trend of mindfulness is blowing to the blockchain!
Yoga and meditation are antidotes for many people to relieve anxiety. After the epidemic, the mindfulness exercise and health market have received more market attention and attention.
Data company IBISWorld estimates that the meditation-related industry in the United States is currently worth US$1 billion. It is estimated that by 2027, the global alternative health care industry (including meditation, breathing exercises, yoga, etc.) will be valued at US$296.3 billion. Now this trend has also Flow to the blockchain.
"YogaPetz" is an NFT project that combines the concepts of yoga and physical and mental health. It combines the "Mindfulness to earn" economic model and turns the flywheel of mental health to make money.
In the past, most NFT projects were mostly related to games, and it was very rare to target the spiritual, physical and mental fields. This also allowed YogaPetz to set a record of selling 10,000 NFTs in 45 minutes during the cold winter of the encryption industry in August last year (2023).
YogaPetz still set a record of selling 10,000 NFTs in 45 minutes during the crypto industry winter in August last year (2023).
The founder of YogaPetz, Wen Jianfeng, used to be the CEO of a global e-sports company. A serious illness disrupted the rhythm of his life, but it also made Wen Jianfeng realize the importance of unity, companionship and mutual understanding. This is how he conceived the idea of creating "YogaPetz" And born.
A serious illness gave birth to the mindfulness NFT community YogaPetz
The 48-year-old co-founder of YogaPetz, Wen Jianfeng, was the CEO of Global Esports in the past and has extensive experience in promoting professional esports teams.
Originally from Hong Kong, he was diagnosed with nasopharyngeal cancer about five years ago, which disrupted the rhythm of his life. The process of fighting cancer is very difficult. The pain is accompanied by anxiety, depression and other emotions. During this extremely difficult period, Wen Jianfeng met a group of patients on Facebook. They shared their treatment experiences with each other, accompanied and encouraged each other, and cooperated with each other. Meditation and mindfulness practice finally allowed Wen Jianfeng to slowly step out of his pessimistic mood and escape from the clutches of gloom.
This experience of fighting against disease made Wen Jianfeng determined to share the mindfulness movement with more people through different modes. Combining his past experience in promoting e-sports culture, he recruited technology, art and yoga professionals to create YogaPetz, an NFT community with mindfulness as the core, in 2023.
YogaPetz co-founders Wen Jianfeng (right) and Feng Jinqiang (left).
Why does physical and mental health rely on blockchain?
YogaPetz is a project that combines yoga, physical and mental health concepts and blockchain technology. It was created by Wen Jianfeng and Feng Jinqiang from Hong Kong. The combination of the "Mindfulness to Earn" economic model is the biggest feature of YogaPetz.
Combining the "Mindfulness to Earn" economic model is the biggest feature of YogaPetz.
On YogaPetz's health platform "Well3", users can learn yoga, meditation and other mindfulness exercise courses. Both the creators who upload teaching content and the users who watch can receive "$WELL" token rewards, making the content A stronger symbiotic relationship is established between creators and audiences, and users who hold YogaPetz NFT can receive additional rewards.
The reason why mindfulness and blockchain, two seemingly unrelated things, are combined has a lot to do with the companionship and encouragement Wen Jianfeng received during his battle with cancer.
During his fight against cancer, Wen Jianfeng received a lot of support and care, but he never knew how to express his actual gratitude to these people who supported him. Therefore, when designing YogaPetz, he incorporated a token reward mechanism. , so that people who provide courses and participate in courses can get visible returns.
The "Mindfulness to Earn" economic model brings about the "earn while moving" incentive, which can also encourage users to continue practicing yoga and meditation, and continuously move towards a healthy mind.
Breathing exercises can be found on Yoga Petz’s health platform “Well3”.
10,000 NFTs sold out in 45 minutes!
YogaPetz is not only a conceptual innovation. During the cold winter of the encryption industry in August last year (2023), it also set a record of selling 10,000 NFTs within 45 minutes, with total sales reaching US$3 million. Wen Jianfeng himself felt very lucky.
But success is no accident. The YogaPetz team spends a lot of time managing community relations. It currently has more than 200,000 members on Discord, and is also divided into small groups in different regions and languages, including Japanese, Thai, Malaysian, Cantonese and India etc.
Coins will be issued in the first quarter! What can $WELL do?
YogaPetz will launch the “$WELL” token in the first quarter of 2024 and plans to list it on major exchanges. In the future, users can use $WELL to redeem SPA resorts, hotels and even air tickets that cooperate with the project party. According to the official website, there are currently 20 resorts under negotiation, including France, South Korea, Indonesia, etc.
In the future, users can use $WELL to redeem SPA resorts, hotels and even air tickets that cooperate with the project party.
The ultimate goal of YogaPetz is to create a global health ecosystem that uses the power of blockchain to allow people to pay more attention to their body, mind and soul and actually participate in it.
Review editor: Gao Jingyuan
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